Located in Plaza del Duque de la Victoria, the project has transformed a building with a strong urban presence into a warm and contemporary hotel proposal, articulated through a timeless aesthetic, a chromatic narrative linked to Seville and Guipúzcoa, and a spatial experience designed to accompany the guest.
Sercotel Sevilla Don Luciano Front Desk. Pics by Elena Gonzalez Cervera
The interior design project, developed by CIDON Interior Design & Contract, is based on a precise idea: to listen both to the character of the building and to the pulse of the city that surrounds it. From this premise, the creative team has built a proposal with a lasting vocation, in tune with Sercotel’s identity and with the cultural essence of Seville.
The intervention connects guestrooms and common areas through a balance between renewed classicism and contemporary warmth. A soft, neutral palette structures the whole, while more intense accents in textiles and decorative details introduce rhythm and depth. The selection of materials —wood, metal and glass— reinforces the continuity of the project and gives the building a serene, recognisable and enduring personality.
One of the most interesting gestures of the project lies in its chromatic narrative. The interior design is inspired by the connection between Seville and Guipúzcoa, traced through the Guadalquivir River and the history of maritime trade. Blue runs through the corridors that connect the building’s seven floors, evoking the riverbed and its journey towards the sea. In contrast, shades of albero, green and terracotta permeate the common areas, creating a transition that refers to the light, art and noble character of Seville.
This intersection between territory, memory and hospitality also finds symbolic resonance in the recent addition of the statue of Saint Ignatius of Loyola to the façade, a gesture promoted by the property owners, originally from Azpeitia, the saint’s birthplace. Beyond its heritage dimension, this detail reinforces the uniqueness of the project and underlines the cultural connection between the origin of the developer and the building’s new life in Seville.
At Sercotel Sevilla Don Luciano, interior design thus acts as a tool for transition: it accompanies the shift from institutional building to urban hotel, introduces a new narrative of use and turns each route through the space into part of a continuous story. The result is a project where city, memory, colour and comfort coexist naturally in one of the most visible points of Seville’s city centre.
